Freely available? No thanks!
April 5th, 2010 by Ruth Thompson No comments »The scarcity principle boils down to this: we want what we’re afraid we can’t have. Fear of losing out on something can be an extremely powerful motivator. Someone or something that’s not available all the time is desirable.
Availability might be threatened by limited quantity, a time deadline, or by competition. Whatever the reason, the item in question becomes more attractive to us if we think we can’t have it. Whether it’s a potential mate, a used car, or an item on sale, once its availability is threatened we WANT it!
Even more interesting is the second way in which scarcity affects our thinking and ultimately our behaviour.



