How much of an impact do you believe someone watching you has on your behaviour? Does it matter who is watching?
Research completed by Newcastle university demonstrated that people put almost 3 times the amount of money into an honesty box for hot drinks when the poster with prices featured eyes rather than flowers.
As humans, our brains are programmed to recognise faces and even though the eyes were only on a poster, it still had the effect of modifying behaviour. Those purchasing drinks had the feeling they were being watched so they were more likely to place anhonest amount in the honesty box.
The perception on the public of being watched clearly had an impact on their behaviour.
How can this research be used? Can we apply this knowledge in organisations or in the public arena?
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